Club Penguin Innocent Fruit Party 2012 Coming In August
Posted by Trainman1405 on July 10, 2012 under Other StuffThe Drum has posted a news article today mentioning that Disney is teaming up with Innocent Smoothies for a promotion next month to make kids “excited” about fruit. Here is the full article – I personally think this is terrible. Three sponsored parties in a row!
Innocent smoothies has joined with Disney’s Club Penguin to help persuade children to eat more fruit.
Launching on 8 August and set to run on-pack as well as being supported through online, TV and social media activity, the promotion provides exclusive items to collect on virtual world Club Penguin.
Every pack of innocent smoothies and fruit tubes for kids will hold a unique code which kids can use to unlock three fruit-themed items, with 24 to collect, including a strawberry costume for their penguin, an orange MP3 player and kiwi armchairs; with a pineapple igloo being received when all gifts are collected.
Gurdeep Loyal, kids brand marketing manager at innocent, said: “Innocent for Kids has always focused on making healthy eating fun for kids. We’re excited about bringing consumers a new on-pack promotion and partnering with Club Penguin to bring this to life – through the fun fruit costumes, online party and smoothie game.”
Kids will also have the chance to win a trip to innocent’s Fruit Towers and have the chance to invent their own smoothies, as well as other prizes.
Bobi Carley, commercial director at Disneymedia+ UK & Ireland, added: “Reflecting the shared values of innocent and Club Penguin, we’re looking forward to launching a creative, integrated campaign that will be fun for innocent and Club Penguin fans, while promoting healthy food choices and active lifestyles.”
As part of the collaboration, character Captain Rockhopper will throw an ‘online fruit party’ from 22 August, which will provide the launch of a new in-world game inspired by innocent, in which players can mix their own smoothies.
I think Club Penguin is making a mistake with this. What do you think?
if I think club penguin is making a mistake
I think Club Penguin just became stupid to do this .
They’re getting blind from money.
Hah! Three sponsored parties in a row… Come on, Disney! Where did the creativity go?