Innocent smoothies has joined with Disney\u2019s Club Penguin to help persuade children to eat more fruit.<\/em><\/p>\n Launching on 8 August and set to run on-pack as well as being supported through online, TV and social media activity, the promotion provides exclusive items to collect on virtual world Club Penguin.<\/em><\/p>\n Every pack of innocent smoothies and fruit tubes for kids will hold a unique code which kids can use to unlock three fruit-themed items, with 24 to collect, including a strawberry costume for their penguin, an orange MP3 player and kiwi armchairs; with a pineapple igloo being received when all gifts are collected.<\/em><\/p>\n Gurdeep Loyal, kids brand marketing manager at innocent, said: \u201cInnocent for Kids has always focused on making healthy eating fun for kids. We\u2019re excited about bringing consumers a new on-pack promotion and partnering with Club Penguin to bring this to life – through the fun fruit costumes, online party and smoothie game.\u201d<\/em><\/p>\n Kids will also have the chance to win a trip to innocent\u2019s Fruit Towers and have the chance to invent their own smoothies, as well as other prizes.<\/em><\/p>\n Bobi Carley, commercial director at Disneymedia+ UK & Ireland, added: “Reflecting the shared values of innocent and Club Penguin, we’re looking forward to launching a creative, integrated campaign that will be fun for innocent and Club Penguin fans, while promoting healthy food choices and active lifestyles.”<\/em><\/p>\n As part of the collaboration, character Captain Rockhopper will throw an \u2018online fruit party\u2019 from 22 August, which will provide the launch of a new in-world game inspired by innocent, in which players can mix their own smoothies.<\/em><\/p>\n I think Club Penguin is making a mistake with this. What do you think?<\/p>\n","protected":false},"excerpt":{"rendered":" The Drum has posted a news article today mentioning that Disney is teaming up with Innocent Smoothies for a promotion next month to make kids “excited” about fruit. Here is the full article – I personally think this is terrible. Three sponsored parties in a row! Innocent smoothies has joined with Disney\u2019s Club Penguin to […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cheatswhiz.com\/clubpenguin\/wp-json\/wp\/v2\/posts\/15868"}],"collection":[{"href":"https:\/\/www.cheatswhiz.com\/clubpenguin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cheatswhiz.com\/clubpenguin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cheatswhiz.com\/clubpenguin\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cheatswhiz.com\/clubpenguin\/wp-json\/wp\/v2\/comments?post=15868"}],"version-history":[{"count":0,"href":"https:\/\/www.cheatswhiz.com\/clubpenguin\/wp-json\/wp\/v2\/posts\/15868\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cheatswhiz.com\/clubpenguin\/wp-json\/wp\/v2\/media?parent=15868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cheatswhiz.com\/clubpenguin\/wp-json\/wp\/v2\/categories?post=15868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cheatswhiz.com\/clubpenguin\/wp-json\/wp\/v2\/tags?post=15868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/files.cheatswhiz.com\/clubpenguin\/2012\/07\/Innocent-Club-Penguin.jpg\" "\\"Innocent")
![\"\"](\"https:\/\/files.cheatswhiz.com\/clubpenguin\/2012\/07\/Rockhopper-Innocent.jpg\" "\\"Rockhopper")
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